Frequently asked questions.

In a nutshell, what’s the book about?

Funny you should ask. The book is an entirely new model of doing business: the platform. Companies such as Amazon, Apple, Facebook, and Google have built very robust and vibrant ecosystems–embracing partners and different users in extremely innovative ways. The book also provides many tips and examples on how to build your own platform.

What’s unique about the book?

To my knowledge, no book looks at the platform as a new, critically important business model. I am unaware of any test that examines Amazon, Apple, Facebook, Google–and other emerging platforms like Foursquare, Twitter, WordPress, and LinkedIn from this standpoint. More are coming, though. 

What kind of non-fiction book is this?

This is a management text, not a technical one. Yes, technology matters, but there’s no software code in the book. No confusing diagrams or jargon. This is a straight-ahead business book based on a really big idea.

Is this a dry book?

Far from it. I’m a big fan on humor where appropriate. The book contains quotes from Voltaire, Mark Twain, Joel Coen, Bob Dylan, Gordon Gekko (ok, he’s not a real person), and Bugs Bunny (ok, he’s really not a person). Beyond quotes, I believe in using facts, data, and interesting examples that illustrate my points. I can’t stand reading preachy books and wouldn’t want to write one. I prefer to show, not tell.

Did you make samples available online?

Yes. See this site.

How many pages?


Is this another social media book?

Not. Even. Close.

Building an effective platform today certainly involves different planks like Twitter, Facebook, LinkedIn, and the like. But The Age of the Platform is about so much more. At the risk of being immodest, I think that the book is similar to The Long Tail by Chris Anderson in the sense that it’s about a fundamentally different way of doing business.

Who are the intended audiences for the book?

Companies of all sizes (from solopreneurs to Fortune 500 companies–and all in between) stand to benefit from embracing this notion of a platform. Partnerships, communities, and ecosystems matter now more than ever.

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