More Cross-Platform Pollination
Go to a YouTube video. Any one. See anything familiar?
When you see these icons at the bottom of YouTube videos (before Google+, even), it strikes me that one of two things is happening:
- Google realizes that it can’t stop others from using other platforms (a tacit admission that Plus isn’t the be-all and end-all).
- Google can still make money on content discovered on other platforms.
The lesson here: Embrace other platforms. Even promote them. It’s rarely only about your platform.
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