Go to a YouTube video. Any one. See anything familiar?

When you see these icons at the bottom of YouTube videos (before Google+, even), it strikes me that one of two things is happening:

• Google realizes that it can’t stop others from using other platforms (a tacit admission that Plus isn’t the be-all and end-all).
• Google can still make money on content discovered on other platforms.

The lesson here: Embrace other platforms. Even promote them. It’s rarely only about your platform.

Like this? You might find these posts interesting:

• On Android and Frenemies
• Santa Clara University Discussion
• Should Google Be Scared?
• The Economist on the “Big Four”
• NMHC Keynote: The Age of the Platform