marketing – The Age of the Platform

Age of the Platform Day

OK, I'll admit it. I'm a media whore. There. I've said it. I'm also a big believer in, er, borrowing good ideas. So, I'm stealing the marketing idea in this post from my friend and fellow author Scott Berkun. (I did ask permission before my cybertheft, though.) Behind the scenes, I’ve been busting my ass generating PR for The Age Read More

Referral Program

Just like I did with the last book, I have set up a referral program for this book. Click here to read about how you can cash in on spreading the word about The Age of the Platform.

On Platforms and Marketing

"Marketing is the cost you pay for lousy products."

--Sergey Brin

This is one of my favorite quotes from Brin, a man I consider to be one of the smartest on the planet. Some disagree with him, but I actually think that he's on to something.

Think about Amazon,