Many people, smart people even, equate a website with a platform. I don't buy it. A website should be a plank in your platform. There's a big difference. Your platform should have more than a few planks. In 1998, Google wasn't a platform. It was a very popular search engine. It became a platform by adding many planks: Read More
Building Your Platform
Check out my new Udemy course.
All About the Platform
Read my Inc. Magazine column: All About the Platform.
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